Tips and tricks in partner search for market expansion abroad

Shall company hire consultants, market experts or search for partners by themselves? How and where to meet the potential partners? What resources companies can use nowadays?

For many years there have been different ways how to find the partners for expanding the business. Some join chambers of commerce, some attend the exhibitions, some other – simply search for their partners in Google and visit individually.

Partner search

Companies, who like to be independent from others, simply try search by themselves. This is first, most typical steps and it will give better results if you try searching not just in English, but translate the keywords and search in countries’ official language.

Get in contact

It can be difficult to find direct contact information of partner of your interest. If you know the company name, then there is chance to get more detailed information from it public posts, articles, LinkedIn. Social networks lately is the best resource for direct contacts (of course, except if it is in official companies’ webpage), with latest and actually working employees.

Understanding the market

Search and contacting companies of interest is long and time-taking process. If you haven’t worked with particular market before, it is advisable to get at least little, but better as much information as possible about particular industry in the country of your interest, as there might be some restrictions or market specifics before you are able to enter it.

Meeting potential partners

Even if you know whom you want to meet, not always it will be easy to set the meeting. So, what is the best way apart from just organizing individual meeting and visiting company at their office? Many companies attend specific exhibitions, conferences, or small events like embassy receptions. How to know who will attend which event? You can contact organizer of the particular event and ask if they could share participants’ information with you (but it’s usually not that easy) or use www.gobizties.com platform

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